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2018-01-19
With the expansion of the industry, competition is also more intense.
It is foreseeable that in 2018, the demand and supply of laser cutting
machine will increase. What are the new trends of fiber laser cutting
machine in 2018?
In recent years, the rapid development of China's
laser cutting machine industry has improved, and the relationship
between supply and demand has also changed. The supplier market is
obviously bigger than the demand side market, and the market competition
is going to be white hot.
In
the laser cutting machine serious homogenization of today, is the
result of excessive press production cost reduction with lower quality,
shoddy, low-cost gimmicks, laser cutting machine price is up is down,
elusive.
But looking at the laser cutting machine market, there is a
very special phenomenon: the best selling products are often not the
lowest price brands. Improving the competitiveness of brands by reducing
production costs is the primary stage of competition, because, to a
certain extent, production costs can not be compressed indefinitely. In
order to really reduce the price of laser cutting machine, we have to
start from other aspects.
The core component of the laser cutting
machine is the laser source, and it is also the most important part of
the price of the laser cutting machine. For a long time, high-power
laser cutting machines in China rely on imported technology for pure
assembly production. The core components are subject to people. Laser
cutting machine is expensive and the supply cycle is long, resulting in
high price of laser cutting machine.
At present, small power fiber
laser source are mostly occupied by domestic manufacturers. The market
share is as high as 85%. After 2010-2015 years of low power laser source
production, the cost of small power laser source is down more than 50%.
In recent years, the domestic manufacturers in the medium power fiber
laser source market have achieved a breakthrough in technology, and the
market share has increased greatly. In 2016, the sales volume exceeded
imports for the first time. And the high power laser source, the market
localization rate is low, the lower price of the domestic downstream
enterprises is weak, the price drop is less than the small power laser
source. Taking 2000W high power laser source as an example, the
2012-2016 - year average price of the market dropped from 130-160 to
100-140 million, and the decline was only about 20%.
It is not
difficult to see whether the price of laser cutting machine will drop or
decrease in 2018, to a large extent, depends on whether the application
of domestic lasers source can be popularized and gradually replace
imported lasers. Although the pricing power of high-power lasers is
still in the hands of foreign enterprises mainly based on IPG, a large
number of excellent laser leading enterprises have been sprung up, and
large power fiber laser source have been launched in batches to break
the monopoly of overseas high-power fiber laser source.
With
the development of 1.5-6kw high power fiber laser source by domestic
manufacturers, breaking the pricing power of foreign manufacturers such
as IPG, the price of high-power fiber laser source will decrease
significantly, and the cost will be reduced. This will drive the price
of laser cutting machine to continue downward in 2018. This will also
accelerate the penetration of laser processing in the domestic industry.
Meanwhile, domestic equipment manufacturers will seize the market of
foreign equipment manufacturers in the traditional heavy industry.
With
the domestic brands of increasingly powerful laser cutting machine
laser cutting machine market in 2018, the competition will become more
intense, but it is expected between the brand, product and enterprise
competition, has not been a single price competition, an important
aspect of quality, service, value, channel, enterprise development
strategy is the enterprise long-term brand and recessive elements the
development of competition and sustainable development.